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Clarity + Culture + Communication = MARGIN
Margin is created when people clearly understand what it means to work with you and feel it every day.
Missions don’t win talent, experiences do.
If you want to win mission-aligned, top talent, you have to win them at the margin. That’s where candidates decide who’s worth their time.
Mind Your Margin™ is for mission-driven organizations ready to claim their winning edge instead of hoping their mission speaks for itself. Spoiler: it doesn’t. Candidates want to see your culture, hear your stories, and feel the experience of working with you. Employees want to feel valued, celebrated and supported. When you tell stories that resonate with candidates and employees alike, they can see themselves in your story, and that’s when you win them over.
So, let’s create your margin by strategically sharing the moments that make candidates say, “Yes, that’s where I belong."
Schedule your free consultation
Does your organization struggle to recruit and retain top-tier talent? If so, then you need to take a good look at your employer brand.
Hi, I’m Kellie Alexander Ladipo.
Mission-aligned candidates and employees are making their decisions in the small moments. I help you shape those moments with clarity, care, and employer branding that works.
If you’re juggling tight budgets, high expectations, and an undersold story, I’ll help you create the clarity and connection that attract and keep the people who belong with you.
